SLEEQ partnered with PlaceMakers to deliver a comprehensive Salesforce transformation, creating a single customer view, standardising processes, and enabling digital engagement through Marketing Cloud and mobile-first tools.
Key goals:
Create a single customer view across systems
Replace manual processes with scalable Salesforce automation
Improve customer insights for better targeting and service
Enable digital engagement through Marketing Cloud and mobile tools
Support sustainable growth with a modern Salesforce platform
PlaceMakers required a solution that would unify customer information, digitise engagement, and empower both trade customers and staff. SLEEQ delivered a Salesforce programme that integrated Sales, Service, and Marketing Cloud with mobile applications, enabling PlaceMakers to modernise its customer interactions and operations.
Customer 360: Implemented Sales Cloud to provide a complete view of every customer account and interaction.
Service digitisation: Deployed Service Cloud with live chat, knowledgebase, and email-to-case to reduce call volumes and improve service.
Digital engagement: Introduced Marketing Cloud for campaign automation, targeted messaging, and mobile engagement.
Mobile-first tools: Integrated Salesforce with the Trade App and mobile ordering (Skip the Counter), empowering customers to transact faster and more conveniently.
Operational visibility: Established role-based dashboards and reporting for compliance, performance, and customer insights.
PlaceMakers achieved measurable business improvements that reshaped customer engagement and operational efficiency.
Highlights
Revenue growth: 28.5% uplift in average order value within one campaign cycle
Rapid sales impact: $1m in sales within 54 days of project go-live
Efficiency gains: 556,000 fewer inbound and outbound calls, saving over 3,500 staff days
Customer adoption: 80% of orders placed through “Skip the Counter,” with 7,000+ Trade App users in the first weeks
New customer acquisition: 25% increase in new accounts in a single month
Sustainability impact: Paper printing reduced by 48%, saving $500,000
"This Salesforce transformation has fundamentally changed how we engage our trade customers—delivering faster service, better insights, and measurable results from day one.”
- Executive Sponsor, PlaceMakers
The Salesforce Marketing Cloud programme enabled PlaceMakers to unify customer engagement across sales, service, and marketing channels. The transformation delivered measurable sales uplift and efficiency savings, while reducing operational costs and supporting sustainability goals.
By adopting a mobile-first engagement model, PlaceMakers rapidly drove customer adoption and created a scalable blueprint for global retailers and distributors to modernise customer engagement with Salesforce.